Friday, August 4, 2023
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Useless: The Nissan Titan


2024 Nissan Titan Lineup

2024 Nissan Titan Lineup
Picture: Nissan

The Nissan Titan. It was by no means adequate to take a lot market share from the Large Three however Nissan stored at it anyway. Now, simply over 20 years after the mannequin made its debut, Nissan is pulling the plug.

Whereas we’ve been reporting on the looming loss of life of the Titan for not less than the final couple of years, this time round issues appeared extra legit. We had been first tipped off in regards to the ending of Titan manufacturing from a supply who despatched us what appeared to be an inside memo confirming that the Titan’s manufacturing at Nissan’s Canton, Mississippi plant would finish. When we reached out, Nissan confirmed the information.

Manufacturing of the Nissan TITAN is scheduled to finish summer time 2024 at our Canton plant in Mississippi. Below Nissan’s Ambition 2030 imaginative and prescient of an electrified future, we’re accelerating the method of remodeling the Canton plant with the most recent in EV manufacturing know-how. It will assist manufacturing of two all-new, all-electric autos. There will likely be no workforce reductions because of this motion.

TITAN has been an necessary nameplate for Nissan in North America for 20 years, and we’re grateful to the sellers, prospects, and 1000’s of staff who’ve performed pivotal roles all through TITAN’s lifecycle.

2024 Nissan Titan

2024 Nissan Titan
Picture: Nissan

It’s good to see that the Titan’s cancellation received’t be affecting any jobs. However in case you’ve paid consideration to Titan gross sales over time, its loss of life shouldn’t be shocking. Apart from Nissan’s EV plans, it simply by no means bought nicely. Simply 15,063 had been bought in 2022; simply over 6,500 had been bought within the second quarter of 2023. It had all the fitting issues going for it although like a robust V8 engine, a diesel possibility — that was finally dropped, and a harder and barely larger XD trim.

However its bizarre in-between dimension and lack of engine and cab configurations might be some causes it was by no means an enormous vendor. It additionally has a excessive beginning worth: a 2023 Titan begins at $45,770. Positive that will get you customary V8 energy however to individuals like fleet consumers that’s a turn-off. So in case you’re one of many few people who find themselves serious about getting behind the wheel of a brand-new Titan, act quick because it received’t be round for much longer.

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