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HomeAnimalAssociates Flip 7 Lakh Glass Bottles into Quirky Artwork & House Decor

Associates Flip 7 Lakh Glass Bottles into Quirky Artwork & House Decor


Gayatri Fabian, primarily based in Bengaluru, affectionately labels herself as a hoarder, expressing her fondness for amassing gadgets, significantly bottles. “I can by no means have sufficient of them. I’d go to scrap sellers and wander round on the lookout for pretty-looking bottles,” she exclaims.

Nonetheless, quickly sufficient she discovered herself in a unusual predicament — her home had grow to be a battleground of bottles! With a twinkle in her eye, she confesses, “There was no respiration area left. My poor children teased me relentlessly, however hey, I couldn’t half with my treasured assortment.”

Way back, somebody sensible aptly expressed, “One particular person’s trash is one other particular person’s treasure.” Carrying the sentiment ahead, Gayatri began to search for methods of utilizing the mammoth quantity of bottles in her storage room.

That is how she discovered ‘Kavi The Poetry-Artwork Venture’ on Instagram, a enterprise that converts glass waste into items of residence decor and utensils. Based by Noida-based Madhuri Balodi and Amit Singh, the challenge collects glass bottles from ragpickers and clients, and converts them into serving units, platters, ingesting glasses, lamps and different such gadgets.

“I had by no means seen anybody do that earlier than, so I spoke to them, I resonated with their ideology a lot that I shipped six cartons filled with bottles to them. They made me all types of issues like planters, platters, vases, wine glasses, jars and lamps from these bottles,” she informs The Higher India.

“The standard of the merchandise is so good, I’ve gifted so lots of these items to my family and friends,” provides Gayatri.

Testing the waters of sustainability

As per a report by Inexperienced Sutra, India produces three million tonnes of glass waste yearly. Out of this, solely 45 % is recycled whereas the remainder leads to landfills.

Co-founders of Kavi The Poetry Art Project
Madhuri Balodi and Amit Singh, co-founders of Kavi The Poetry-Artwork Venture; Image credit score: Madhuri Balodi

And for 32-year-old Madhuri, sustainable residing has all the time been a priority.

“We don’t realise how a lot hurt we do to the surroundings with our day by day actions. We would suppose that these glass bottles go to recycling however the floor actuality is kind of totally different. Most of them find yourself in landfills,” she says.

Madhuri met Amit whereas working within the media trade. “Amit and I had a really comparable outlook in direction of life and sustainability. We might chat about how we might do one thing about it and ended up brainstorming concepts for hours. Being within the media trade, each of us had been uncovered first-hand to innovators all over the world who had been working within the sustainability subject. We frequently heard matters like photo voltaic power, upcycling, reusing, and recycling round us,” she says.

“ so many individuals working in direction of sustainability, we thought, ‘Hum bhi kar sakte hai’ (we are able to do it too). So in 2013, I made a decision to take a leap of religion,” Madhuri shares.

“Once we began, the idea of sustainability and carbon footprint was not as fashionable as right now. Individuals weren’t as well-informed in regards to the hurt we do to the surroundings, and lots of didn’t care about what occurred to waste,” she provides.

So the duo began brainstorming concepts. Madhuri got here throughout varied individuals changing bottles into items of decor. The duo determined to attempt their hand at it too and used bottles at residence to make a number of lamps and glass jars.

They then determined to submit them on Fb. “We acquired an amazing response. To my shock, we additionally acquired an exhibition invite from The Occasions of India in Hyderabad. We offered out all of the items,” she says.

This gave Madhuri and Amit the push that they wanted.

Upcycling bottles into useful artwork

They determined to stop their jobs and dedicate themselves to their enterprise. They began ‘Kavi The Poetry-Artwork Venture’ in 2013, and have transformed over seven lakh glass bottles into items of residence utility and decor to this point.

“Whereas we had sustainability on the core of the challenge, we additionally needed to earn cash so we might repay the rag pickers and different workers. So we began to host varied Fb campaigns urging individuals to return be a part of us with their bottles,” she says.

“We marketed it in a approach that caught individuals’s consideration — we requested them to return with their bottles and that we’d convert the bottles into no matter piece they fancied. This gave a lift to our enterprise, and by phrase of mouth, we began getting flooded with orders,” she provides.

Their merchandise are priced anyplace between Rs 300 and Rs 1,600.

The duo didn’t have any formal coaching in working with glass, so they’d their justifiable share of errors. “Glass breaks very simply and we now have to be fairly cautious with it. We used the web and employed some glass artists to assist us with the method. We’ve had numerous hits and misses, however it’s apply alone that has helped us come to this point,” says Madhuri.

Madhuri collects bottles from customers and ragpickers
They accumulate glass bottles and convert them into serving units, platters, lamps and so on; Image credit score: Madhuri Balodi

She provides that they deal with the ending touches very fastidiously so the merchandise don’t really feel upcycled, however reasonably really feel model new!

“Our social media campaigns additionally resulted in one thing very candy,” she remarks. “When individuals got here to us with their bottles, many shared particular tales behind every of them!”

“We had individuals saying issues like ‘I opened this bottle when my daughter was born’ or ‘My greatest buddy gifted me this bottle 20 years in the past’. They arrive to us with requests to save lots of the bottles and protect them in a memorable,” she provides.

Madhuri and Amit share that such requests and tales make their jobs much more particular and add a component of problem to their work.

The journey from waste to marvel

Speaking about how the method of upcycling begins, Amit says, “There are two methods through which we accumulate bottles. First, by means of our BYOB (deliver your personal bottle) initiative, we rework the bottles that folks deliver to us into no matter they request them to be. Second, we collaborate with rag pickers who accumulate and produce bottles to us, for which we pay them.”

Amit and Madhuri have a community of greater than 150 ragpickers in and round Noida.

“The collected bottles are sanitised, after which a tough design is made. We put numerous thought into what could be made out of those bottles. We don’t need individuals to simply view them as items of decor. We wish to promote the reuse of merchandise, so we make utility gadgets like platters and bowls out of them,” Madhuri says.

The duo firmly believes that upcycling is the way in which ahead and desires extra companies to do the identical.

“The pandemic considerably boosted the sustainability motion. Beforehand, individuals considered merchandise as mere consumables and had been hesitant to put money into them. Nonetheless, the state of affairs has utterly remodeled. Individuals are actually desperate to make additional efforts to keep away from contributing to world warming and carbon emissions. This presents an opportune second for brand new companies to emerge,” says Amit.

Having been on this enterprise for nearly a decade, the duo now have clients from all throughout the nation and overseas. “We’ve a robust buyer base of over 80,000 individuals from India in addition to Canada, Netherlands, Dubai, and the UK,” he provides.

“Via our challenge, we wish to give individuals an alternate and a chance to dwell sustainably. This challenge is past simply enterprise for us as that is for the surroundings,” shares Madhuri.

In the event you want to ship them your glass bottles, contact them right here.

Edited by Pranita Bhat



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