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Acura and Bang & Olufsen to Collaborate on All Future Acura Fashions


2024 Acura ZDX prototype.

Acura introduced it plans to equip all its future automotive fashions with premium sound methods from Danish audio model Bang & Olufsen (B&O).

The collaboration begins with the 2024 Acura ZDX and can seem in all of Acura’s future fashions. The brand new ZDX will likely be Acura’s first all-electric SUV. Initially launched as a gas-powered automobile in 2010, the ZDX went out of manufacturing in 2013 on account of poor gross sales. Acura will revive the nameplate for this upcoming yr, as many consider it was forward of its time.

The pairing between the brand new sound system and the primary all-electric ZDX goals to entice wandering eyes to take a look at the brand new design and upgrades.

“As we take the Acura model and our merchandise to the following degree, we wish to be certain the audio expertise additionally delivers on our idea of being a ‘vacation spot model,’” mentioned Emile Korkor, Assistant Vice President, Acura Nationwide Gross sales.

Acura has labored with ELS Studio audio methods for the final twenty years to offer sound methods for his or her clientele. Now graduating from the model, it has moved on to the Danish label. B&O actively works with a number of different producers, together with Audi, Bentley, Ford, Lamborghini, and Genesis. Automotive audio big Harman Worldwide Industries purchased the Bang & Olufson Automotive audio enterprise in 2015 and operates the model together with a portfolio of different premium audio names.

Acura’s aim is to offer all its future homeowners with top-notch high quality audio. By way of collaboration with B&O, each manufacturers are assured they can provide pure sound.

What Know-how Will Be Launched?

B&O’s improvements embrace acoustic lens know-how, model-specific loudspeakers, and TrueImage know-how.

Acoustic lens know-how improves the automobile’s sense of house and maximizes the world in entrance of the loudspeaker. The typical loudspeaker requires the listener to be in an acoustic candy spot to obtain probably the most optimum listening expertise. Acoustic lens know-how improves this by creating “an improved sense of house and realism whereas maximizing the world in entrance of the loudspeaker the place the candy spot exists,” based on the B&O web site.

Bang & Olufsen designs audio system tailor-made to every automotive mannequin. Not solely are the audio system customized, however the model’s TrueImage know-how ensures that the automotive neatly distributes sound all through the automotive. The audio within the automobile will encapsulate every particular person as they journey in Acura’s newest fashions. An extended checklist of spectacular options goes past these few talked about.

Tom Rivers, international advertising vice chairman at Harman, mentioned, “Acura and Bang & Olufsen are equally pushed to ship unparalleled efficiency and memorable experiences, and we’re excited to kick off our new long-term partnership that may set a brand new precedent for in-vehicle audio and know-how for years to return as we collaborate on future Acura merchandise.”

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