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5 Methods Your Model Can Faucet The Barbie Craze


Suppose Pink!

Until you’ve been sequestered in a pink dreamhouse below a candy-cotton-colored sky, you’ve heard about Barbie, the blockbuster film starring Margot Robbie as Stereotypical Barbie and Ryan Gosling as her BFF, Ken.

I confess that I wasn’t impressed when curiosity in Barbie started to take off. “How dumb,” I believed, questioning who the producers focused. Certainly not somebody from my era; I’m a Gen Xer who grew up within the Seventies when Barbie was nonetheless a young person.

However I couldn’t think about Mattel and Warner Bros have been focusing on youngsters until the purpose was to revitalize income by encouraging a brand new era of youngsters to wish to play with Barbie dolls.

As the discharge date approached and my newsfeeds overflowed with Barbie-related articles—many about Barbie and model collaborations—I scratched my head.

Exploring these and plenty of different collaborations made me notice that I, too, may glom on to the Barbie craze by writing about it.

There’s a reputation for “glomming on” to a sizzling information story—newsjacking, which Robert Rose, head of the Content material Advertising and marketing Institute, says is about infusing your self and your model into news-related content material.

“To make newsjacking work,” he says, “you could convey your distinctive angle or perspective in a manner that makes folks wish to discover that angle.”

That’s what I’m doing with this text. I’m newsjacking Barbie by sharing 5 methods your model can do the identical.

1. Envision your perfect buyer as a Barbie or Ken

When the film opens, we’re reminded that there are many Barbies and Kens. Wikipedia references greater than 200 Barbies and greater than 40 Kens.

As an illustration, there’s spy Barbie, dentist Barbie, and information anchor Barbie. There’s additionally sailor Ken, dentist Ken, and firefighter Ken.

To ascertain your perfect buyer as a Barbie or Ken, scan the lists of careers and see which Barbie or Ken would possibly match your perfect buyer.

I may serve businessman Ken, coach Ken, and physician Ken, particularly in the event that they wish to publish thought-leadership content material. I may additionally work with inside designer Barbie, artist Barbie, and enterprise govt Barbie.

Then, after you establish your Barbies and Kens, create weblog posts or social media content material that illustrate how you could possibly serve them do you have to turn into a part of their worlds.

2. Broadcast a favourite Barbie message to your viewers.

After I noticed the film, I picked up on many sticky sayings that made me smile, frown, or whip out my pen. Listed here are a number of from my pocket book (when you haven’t but seen the film, a few of these strains won’t make sense):

  • Every single day is the very best day.
  • We promote goals, creativeness, and sparkle.
  • Mojo dojo casa home.
  • It’s not how they see us; it’s how they see themselves.
  • I’m Kenough.

After which there’s my favourite line: Even when you can’t make it excellent, you may make it higher.

That line is a wonderful match for my enhancing enterprise as a result of I assist folks make their content material—if not excellent—higher.

To piggyback on Barbie this manner, establish your favourite strains from the film and create social media quote graphics to share how the strains relate to you and your prospects and clients.

3. Create Barbie-themed merchandise, companies, and experiences

At first blush, this concept would possibly sound finest for B2C firms, however B2B manufacturers can take benefit, too. As an illustration:

  • A software program firm may create a pink Barbie interface.
  • An office-furniture producer may design a Barbie dream workplace assortment with pink chairs and desks.
  • A enterprise consulting agency may provide a “Barbiecore Management” coaching program centered on empowerment.

The secret’s to imbue iconic Barbie components—like her signature shade, trend, and empowering character—into the context of your online business and clients. Doing so will appeal to Barbie followers—a lot of whom is likely to be your perfect clients.

4. Run a Barbie-themed contest

Contests are efficient advertising and marketing techniques for B2B firms trying to generate leads, enhance model consciousness, and drive social engagement.

Listed here are a number of Barbie contest concepts to get you began:

  • Pink Carpet Makeover contest—have workers submit photographs of their workplace areas adorned in Barbie model to win a pink workplace makeover.
  • Barbie Core Values contest—ask folks to submit tales of how they exemplify Barbie’s core values, like empowerment and inclusion, to win a Barbie.
  • Discover Barbie contest—disguise Barbie dolls round your commerce present sales space or convention venue for folks to search out and redeem for prizes.

The important thing right here is to tie the Barbie model to your organization’s values, companies, and clients in a enjoyable, participating manner.

5. Publish advertising and marketing content material with a Barbie spin on trade matters

Folks love Barbie. There’s no higher option to faucet into the film’s cultural significance whereas attracting consideration and offering actual worth than to publish Barbie-themed content material—like this text. As an illustration:

  • 5 Methods to Add Barbie Sparkle to Your Firm’s Tradition—a weblog put up.
  • Barbie’s Journey to Variety: An infographic about how Barbie’s seems and careers have expanded for inclusion.
  • Dwelling Workplace Fashion: What Barbie Can Train Us About Dwelling Workplace Design—an book, maybe with pink fonts and Barbie graphics.

Backside line: Ought to your B2B model trouble with Barbie?

I didn’t like the thought of the Barbie film earlier than I noticed it. However I now perceive why the film has introduced in nearly $800 million worldwide in simply two weeks since opening.

See for your self, when you haven’t already, after which determine to your model. As for me, I made a decision Barbie is a rocket ship value pinning no less than one flag on.

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